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以微博为代表的自媒体在发布信息、引导舆论、以及事件的推进、真相的探究等方面正在冲击着传统媒体的地位,尤其对民生新闻的影响最大。民生新闻是被动应对,还是主动借力呢?以江苏电视台城市频道《零距离》为重点研究对象,探讨民生新闻微博对于民生新闻栏目有哪些媒介价值,并以此为基础分析通过什么路径才能实现这些媒介价值。
The self-media represented by Weibo is impacting on the status of traditional media in publishing information, guiding public opinion, advancing the events and exploring the truth, and especially it has the greatest impact on the people’s livelihood news. Livelihood news is a passive response, or take the initiative to lend it to the Jiangsu TV station city channel “zero distance” as the focus of research to explore livelihood news microblogging for the livelihood of the news column what are the media values and as a basis for analysis through what path Realize these media values.