互联网信息时代的到来,以博客、微博为主要标志的新媒体的到来,媒介越发变得个人化,引发了人类既有的各类社会组织形式、交往模式、整个社会结构及其组织方式的全面重构,人类社会也由此进入一个高速变革的时代。如何在现代执政理念中引入新媒体参与社会治理,从而构建政府与新媒介势力的和谐互动,最终构建社会和谐是本文追求的目标。 With the advent of the Internet information era, the arrival of new media featuring blogs and Weibo as the main symbols, the media has become more and more individualized, triggering various kinds of social organization forms, modes of communication, social structure and organization as a whole In an all-round reconstruction, human society has entered a period of rapid change. How to introduce new media to participate in social governance in the concept of modern governance so as to build a harmonious interaction between the government and new media forces and finally to establish social harmony is the goal pursued by this article.