在高职院校市场营销实践教学中,出现了教学模式过于陈旧、缺乏创新能力以及资源不足等问题,本文提出,从加大教学资源投入、建设师资队伍以及实践教学环节的改革等方面加强高职院校市场营销实践教学的创新力度,从多方面提升实践教学的质量和效果,以确保高职院校市场营销专业从办学到教学整体水平的提高。 In the marketing practice teaching of higher vocational colleges, some problems such as the old teaching mode, the lack of innovation ability and the lack of resources appear. This paper proposes to strengthen the reform of higher vocational colleges from the aspects of increasing investment in teaching resources, building teaching staff and reforming practical teaching links Vocational college marketing practice teaching innovation efforts to enhance the quality and effectiveness of practical teaching in many ways to ensure that vocational education in marketing from the school to improve the overall level of teaching.