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大众媒体作为社会公器,理应承担起相应社会的责任,面向大众把报道的触角伸向社会的各个层面。可实际情况是,出于种种原因,很多媒介有意无意地把自己的服务对象定位于:有学识,有良好职业的专业人士或白领人士,有较高经济收入和消费投资决策能力,追求流行时尚的人士。相比之下,弱势群体的话语权没有被的表达,甚至根本没有被表达。这里的“弱势群体”,指的是“创造财富,积聚财富能力较弱;就业能力和基本生活能力较差的人”,主要包括生活困顿的农民、城市下岗和失业人员以及那些城市边缘群体(老病残及农民工等)。据有关资料显示,在我国上千家电视台中仅有1%的栏目是面向农村受众的,占全国80%农民仅仅拥有一家全国性的日报。在各级各类媒体中鲜见关于他们的报道,即使有,也多是一些政策性、政绩性的官方报道,或是一些猎奇性的社会新闻,缺乏平等的社会视角;而网络媒体的信息资源无论从硬件占有上还是从软件操作上都是弱势群体难以享用的,弱势群体就这样从广度和深度上被强势力量的媒体集体边缘化了。弱势群体仅仅是利益集团转述,描写与设想的对象。据统计,目前中国弱势群体规模在1.4-1.8亿人左右,约占全国总人口的11%-14%,而媒体对弱势群体的报道量却非常少,在媒体高度同质化的今天,各媒体机构宁可叫卖着相同的房产、汽车、时尚类信息,也不愿在弱势群体报道上寻找突破点。即使是面向普通市民的都市类报纸,一天出版有60个以上版面,也没有农民、农民工或下岗工人的专刊。出现这种状况的原因是什么呢?
As a social device, the mass media should assume the responsibility of the corresponding society and extend its coverage to all levels of society for the public. But the fact is that for various reasons, many media consciously or unconsciously target their clients to: knowledgeable and well-employed professionals or white-collar workers who have higher economic income, consumer investment decision-making ability and the pursuit of fashion People. In contrast, the rights of disadvantaged groups are not expressed, or even not expressed at all. “Vulnerable groups” here refer to “people who create wealth and accumulate wealth, whose employability and basic living abilities are poor,” mainly including peasants who live in hardship, urban laid-off and unemployed people, and those who are marginalized in urban areas Old and disabled and migrant workers, etc.). According to relevant information, only 1% of the 1,000 television stations in China are targeted at rural audiences, accounting for 80% of the country’s total number of peasants who have only one national daily newspaper. There is scarcely any coverage of them at all levels of media, and even if they are, there are mostly official reports of policy and performance, or some curious social news, lacking an equal social perspective. Information on online media The resources are hard to be enjoyed by the disadvantaged groups both in terms of hardware ownership and software operation, so the disadvantaged groups are thus marginalized by the media collectives with powerful forces in terms of breadth and depth. Vulnerable groups are merely the objects of interest groups to describe, describe and conceive. According to statistics, at present, the size of China’s disadvantaged groups is about 140-180 million people, accounting for 11% -14% of the total population of the country. However, the media coverage of the disadvantaged groups is very small. Today, with a highly homogeneous media, Media agencies prefer to sell the same real estate, cars, fashion information, but also do not want to find a breakthrough in the coverage of vulnerable groups. Even urban newspapers targeting ordinary citizens publish more than 60 pages a day, and do not have special issues for peasants, migrant workers or laid-off workers. What happened to this situation?