广告——作为一种促销手段,以其真实性、艺术性、效益性等特点引起消费者的注意,激发其需求,促使其产生购买行为。 广告——作为一种能打动上帝的“秘密武器”,在企业激烈竞争中日趋“白热化”,广告成了企业扩大市场占有率、占领消费者心理市场制高点的“杀手锏”。越来越多的企业在翻云覆雨的广告绝招中起死回生,在“山穷水尽疑无路”的困境中捕捉到“柳暗花明又一村”的机遇。 “广告不是万能的,而没有广告则是万万不能的。”这已成为当代企业家们的共识,但是,知道做广告是 Advertising - as a means of promotion, with its authenticity, artistry, effectiveness and other characteristics to attract consumers’ attention, stimulate their needs, and promote their purchase behavior. Advertising - as a “secret weapon” that can impress God, is becoming increasingly fierce in the fierce competition among enterprises, and advertising has become a “killer” for companies to increase their market share and occupy the peak of consumer psychology market. More and more companies have come back to life in the tumultuous advertising tricks, and they have captured the opportunity of “Yanming Huayin Yaicun Village” in the “difficulty of the mountain”. “Advertising is not a panacea, but without advertising it is absolutely impossible.” This has become the consensus of contemporary entrepreneurs, but knowing that advertising is