当今，“科学传播”的内涵已不限于传播科学知识，观众也不再是传统意义上的被动接受者，而节目更强调公众的参与。科学传播将远远超出“科学普及”的范畴。科学传播的特征有三：第一，由科学普及的单向传播过程，走向双向互动过程；第二，科学传播活动把自己定位于一种文化建? Nowadays, the connotation of “scientific communication” is no longer limited to the dissemination of scientific knowledge, and the audience is no longer the passive recipient in the traditional sense. The program emphasizes public participation more. Science communication will go far beyond the category of “science popularization.” There are three characteristics of science communication: first, from the one-way spread of science popularization process to two-way interaction process; secondly, the science communication activity places itself in a cultural building.