【摘 要】
：
这些年来,中国体育传媒发展的速度很快,在整个传媒界形成了独特的景观,但任何事物都有两个方面,体育传媒在生存和发展过程中也遇到了不可逃避的困惑和挑战。当然从某种意义上
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这些年来,中国体育传媒发展的速度很快,在整个传媒界形成了独特的景观,但任何事物都有两个方面,体育传媒在生存和发展过程中也遇到了不可逃避的困惑和挑战。当然从某种意义上讲,这也是一种机遇。
In recent years, the sports media in China has developed rapidly and has formed a unique landscape in the media field. However, there are two aspects to anything. The sports media have also encountered puzzles and challenges that can not be evaded during their existence and development. Of course, in a sense, this is also an opportunity.
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