时下,各种刻意区分社会阶层的炫富房地产广告正频频出现在大众的眼前。作为一项广告主和广告经营者有意为之的营销策略,它直白地迎合着上等阶层的炫耀性消费心理,并巧妙地挑动着中产阶层的攀比性消费心理,与此同时,炫富广告放大社会区隔、加速心理分化的负功能也无可争议地引起 Now, all kinds of deliberately differentiate the social class show off rich real estate ads are frequent in the public’s eyes. As a marketing strategy intended by advertisers and advertising operators, it clumsily meets the conspicuous consumption psychology of the upper class and cleverly stimulates the middle class’s compassionate consumer psychology. At the same time, The negative function of amplifying social divisions and accelerating psychological divisions is also undoubtedly caused