企业之间的竞争,从根本上看,是企业为顾客创造价值的能力之间的较量,看谁能够为顾客提供他们满意的价值.企业竞争优势的建立和竞争力的修炼,必须立足于为顾客创造价值的根本能力上.西方顾客价值理论有关“顾客价值”理论中最有影响的是porter的价值链理论和市场营销大师kotler的顾客让渡价值理论.价值链理论关心的是通过企业内部系 The competition between enterprises is fundamentally a contest between the ability of enterprises to create value for customers and who can provide them with the value they are satisfied with. The establishment of competitive advantages and the cultivation of competitiveness must be based on The fundamental ability of customers to create value. The most influential theory of customer value in Western customer theory is the value chain theory of porter and the customer transfer value theory of marketing master Kotler. Value chain theory is concerned with Internal Department