论文部分内容阅读
在各地开展放心粮油产品的营销中,出现了一个非常普遍的现实问题:放心粮油体系销售生产厂家的粮油产品数量一旦超过了厂家在当地代理商的销售数量,代理商就有不满情绪。厂家处于两难境地:代理商是多年培养起来的固定的渠道,不能轻易跨过进入市场;放心粮油体系是新的渠道,也不能马虎。如何处理代理商与放心粮油体系的关系,湖北荆楚粮油股份有限公司探索出了办法,即用“差异化”解
In all areas to carry out marketing confidence in grain and oil products, there has been a very common reality: rest assured that the grain and oil sales system manufacturer sales of grain and oil products once exceeded the number of sales agents in the local agents, agents have dissatisfaction. Manufacturers are in a dilemma: agents are fixed channels cultivated for many years, can not easily cross into the market; rest assured that grain and oil system is a new channel, can not be careless. How to deal with the relationship between agents and rest assured that the grain and oil system, Hubei Jing Chu Oil and Gas Co., Ltd. has explored ways to use “difference ” solution