在当前经济转轨的新形势下 ,乡镇企业出现了一些新情况、新问题 ,发展环境发生了重大变化 :一是市场供求不同了 ,社会经济生活已基本告别了过去的短缺状况 ,大量产品过剩 ,市场开始由卖方转入了买方阶段 ,那种发展乡镇企业仍只问生产、不问市场的做法不行了 ;二是竞争主体不同? Under the new situation of economic transformation, there have been some new situations, new problems and environment for the development of township and village enterprises. Major changes have taken place in the development of the economy. First, the market supply and demand are different. The social and economic life has basically left the past shortages, The market began to be transferred from the seller to the buyer stage, the development of township enterprises still only asked the production, do not ask the market practice will not work; the second is the main competition?