现今,广告主在向受众传达自己品牌理念的时候很难触动到年轻群体,因此我们面临以下问题:第一,内容休克,这是信息爆炸的时代,内容的马太效应愈演愈烈,人们一天24个小时根本看不完所有内容,只会关注周围人都在讨论的TOP话题。第二,广告免疫,广告信息无孔不入,消费者面对大量的广告内容产生漠视、阅后即忘。基于以上两种 Nowadays, it is hard for advertisers to reach out to young people when they convey their brand idea to their audiences. Therefore, we face the following problems: First, the content of shock, which is the era of information explosion, the Matthew effect of content intensified, people 24 Hours simply can not read through all the content, only concerned about the people around are TOP topics discussed. Second, advertising immunity, advertising information pervasive, consumers face a large number of advertising content have ignored, after reading forget. Based on the above two