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缘起于电脑与宽带的逐步普及、网民数的持续增长、消费者受互联网影响的程度越来越深以及中国经济的繁荣与快速发展等多种因素,网络广告业经历近3年的低谷后,在2003年获得迅速的攀升。据艾瑞《2007年中国网络广告市场份额报告》显示,2007年中国网络广告市场规模达106亿元,同比增长75.3%;品牌广告和搜索引擎广告都不同程度推动了中国网络广告市场规模的增长,其中品牌广告增长率达65.3%,搜索引擎广告增长率达108.6%。
From the gradual popularization of computers and broadband, the continuous growth of the number of netizens, the deeper and deeper influence of consumers on the Internet, and the prosperity and rapid development of China’s economy, the online advertising industry has experienced a trough of nearly three years. In 2003 it was rapidly rising. According to iResearch, “2007 China Internet Advertising Market Share Report” shows that in 2007 China’s online advertising market amounted to 10.6 billion yuan, an increase of 75.3%; brand advertising and search engine advertising to varying degrees, promote the growth of China’s online advertising market size , Of which brand advertising growth rate of 65.3%, search engine advertising growth rate of 108.6%.