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随着社会环境的变化,网络也越来越深入到人们的日常生活中。网络的中植入式传播模式也得到了发展,并被广泛用于社会实践中。植入式传播是传播方式的一种,其最终目的在于转变受众观念,传播一切有利于社会发展的事物。这种模式的广泛应用获得了成效,使许多商家看见了机遇,也使国家和社会看到了希望。那么社会的哪些方面需要借助传播来改进,对于社会和大众的心理又会产生怎样的影响,如何利用网络工具改善上述问题成为亟需解决的重要问题。
As the social environment changes, the network is getting deeper and deeper into people’s daily life. The mode of embedded communication in the network has also been developed and widely used in social practice. Implanted dissemination is one of the modes of communication. Its ultimate goal is to change the concept of audience and spread all things that are beneficial to social development. The widespread adoption of this model has yielded results that have seen many businesses see the opportunities and have given hope to the country and society. So what aspects of society need to be improved by means of communication and how they affect the psychology of society and the general public? How to improve the above-mentioned problems with network tools has become an urgent issue that needs urgent solution.