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依据波特的“国家钻石”理论,重点结合需求条件与企业竞争环境两大条件进行深入分析,发现我国彩电行业处于新产品的国内国际市场需求一致、国内知名品牌发展态势良好等情况,有利于产业国际竞争力的提升;但对相应产品的技术限制以及市场过于分散等问题,又对产业国际竞争力的提升形成障碍。因此,我国彩电企业应充分发掘和利用有利的市场需求、加强技术革新,在政府支持下形成有利市场竞争环境,促进国际竞争力的提升。
Based on Porter’s theory of “national diamonds”, this paper focuses on the analysis of the two conditions of the demand conditions and the competitive environment of enterprises, and finds that the demand of the domestic color TV industry is consistent with that of the domestic and international markets of new products and the development of well- Which is conducive to the enhancement of the international competitiveness of the industry. However, the technical restrictions on the corresponding products and the over-dispersion of the market pose an obstacle to the enhancement of the international competitiveness of the industry. Therefore, China’s color TV enterprises should fully exploit and make use of the favorable market demand, strengthen technological innovation, create favorable market competition environment with government support, and promote the improvement of international competitiveness.