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中国晚报有优秀的传统,丰富的经验。晚报事业要发展,无疑要继承传统,借鉴经验。但是,改革开放时代,社会生活急剧变化,读者对新闻信息的需求也在变化。广播电视迅猛发展给报纸强有力冲击。晚报要跟上时代进步的步伐,需要在贯彻党的宣传方针、尊重读者、尊重新闻规律的前提下,创造新鲜经验,强化晚报优势。这里,介绍扬子晚报提高报纸竞争力的尝试,以求教晚报界的前辈和同行。
China Evening News has excellent traditions and rich experience. Evening News to develop the business, no doubt to inherit the tradition, learn from experience. However, in the era of reform and opening up, the social life has drastically changed, and readers’ demands for news and information have also changed. The rapid development of radio and television has a powerful impact on the newspaper. Evening News To keep pace with the progress of the times, we need to create fresh experiences and strengthen the advantages of Evening News on the premise of implementing the Party’s propaganda policy, respecting the readers and respecting the laws of press. Here, introduce the Yangtze Evening News newspaper to enhance the competitiveness of the newspaper trying to teach the predecessors and peers in the newspaper industry.