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阿迪达斯旗下运动品牌锐步(Reebok)3月1日更换了新LOGO,以全新品牌标识Reebok Delta取代之前的航线商标,这也是锐步成立121年历史中第二次重大商标变动。品牌标识的背后,是锐步从职业运动品牌向健身运动品牌的转型。《北京商报》:与全球运动用品市场的低迷相比,健身运动产品的表现可圈可点。国内室内运动服饰品牌浩沙国际集团去年营业额同比增长20.5%至10.2亿元,本身就成名于女子健身产品的锐步转型健身运动是一个正常的选择。不过鉴于其在中国市场已
Adidas sports brand Reebok (Reebok) March 1 replaced the new LOGO, with a new brand identity Reebok Delta to replace the previous airline mark, which is Reebok founded 121 years history of the second major trademark changes. Behind the brand identity is the transformation of Reebok from a professional sports brand to a fitness brand. Beijing Business Daily: Compared with the sluggish global sportswear market, the performance of sports fitness products is remarkable. Domestic indoor sportswear brand Hosa International Group last year turnover rose 20.5% to 1.02 billion yuan, itself famous for women’s fitness products Reebok transformation fitness exercise is a normal choice. However, given its presence in the Chinese market