论文部分内容阅读
汉江先生所执掌的《重庆商报》在重庆都市报中占据着越来越重的市场份额《,重庆商报》的报业品牌营销,也以丰富多样的活动策划吸引着更多精明广告主的目光。做为一个业外人士进入报纸经营管理领域,将一个最初300万元贷款起家的报纸发展到现在将近3个亿的市值,汉江所依靠的并不仅仅是勇气和热情,更多的是睿智的洞察和大胆的创新。将经营的理念带入报业市场,改变传统的经营模式,利用策划的优势,注重品牌的效应,探索新的盈利模式,所有这些具有创造性的大胆改革,都彰显着作为报纸掌门人的魄力。
Mr. Han Jiang’s “Chongqing Commercial Daily” occupies an increasingly heavy market share in Chongqing Metropolis Daily. “Chongqing Commercial Daily” newspaper brand marketing also attracts more astute advertisers with a variety of event planning The eyes. As an outsider who has entered the field of newspaper business management, the newspaper that started a loan of 3 million yuan initially has now grown to a market capitalization of nearly 3 billion. Han River relies not only on courage and enthusiasm but on wisdom Insight and bold innovation. Bringing the concept of management into the newspaper market, changing the traditional business model, utilizing the advantages of planning, focusing on brand effects and exploring new profit models. All of these creative and bold reforms highlight the courage of being the head of the newspaper .