会计公关作为一种科技性职业界的活动,属管理技术范畴,它广泛运用具有自身特点的传播手段,通过系统持久的努力,谋求有利于维持职业尊严的良好形象,促进与公众的依赖关系,争取公众的理解支持,提高会计职业的地位和影响。注册会计师业务,作为现代会计职业界重要的职业之一,其涉及面广,专业性强,和社会各界联系相当广泛,这就必然需要借助会计公关来减缓各种社会摩擦,使其与社会各界的关系趋于合理,并不断为对外拓展注册会计师业务服务。其理由如下: Accounting public relations as a scientific and technological professional activities, is a management technology category, it widely uses its own characteristics of the means of communication, through the system’s long-term efforts to seek conducive to maintaining a good image of occupational dignity and promote public relations, To win the public’s understanding and support, improve the status and influence of accounting profession. CPA business, as one of the important occupations in the modern accounting profession, involves a wide range of professions and strong professionalism. It has a wide range of connections with all walks of life in the society. This inevitably requires the help of accounting public relations to ease various social frictions and make it work with all sectors of society The relationship tends to be reasonable, and continue to expand the CPA business services. The reasons are as follows: