1产品策略采用“量体裁衣”、“终身服务”的措施,即从产品设计开始,深入目标市场调查农村居民消费环境的诸多影响因素,生产对路适销的产品,供应目标顾客。比如:海尔在四川发现农民用洗衣机洗地瓜,就设计出一种大水管洗衣机;在贵州农村发现农民喜欢彩壳电视就设 1 The product strategy adopts “tailored clothing” and “lifetime service” measures, that is, starting from product design, deeply influencing the target market to investigate the influencing factors of the rural residents’ consumption environment, producing the right-to-market products and supplying the target customers. For example: Haier discovered in Sichuan that farmers used washing machines to wash sweet potatoes, designed a large-scale water-line washing machine; in rural Guizhou, farmers were found to prefer color television sets.