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文章通过问卷调查、访谈、实地调查等方法,以贵州西江“千户苗寨”为案例,对少数民族地区旅游目的地选择的影响因素进行了实证分析,结合研究结论,从保护和提升旅游目的地形象、完善旅游目的地的服务设施、提高当地政府对旅游市场的规范性、加强旅游目的地推广等方面提出了对策建议,以期为少数民族地区旅游营销提供可靠依据及有益借鉴,以促进少数民族地区旅游业的发展。
This paper empirically analyzes the influential factors of tourist destination choice in ethnic minority areas by means of questionnaires, interviews, field surveys and the case of “Qianjiang Miao Village” in Guizhou Province. Based on the conclusion of the study, from the aspects of protection and promotion Tourism destination image, improve the service facilities of tourist destination, improve the standardization of local government on the tourism market, and strengthen the promotion of tourist destination, and so on, in order to provide a reliable basis and beneficial reference for tourism marketing in ethnic minority areas Promote the development of tourism in ethnic minority areas.