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家居会展行业发展至今早已不再是单纯地提供一个交易平台,而是为大众提供全套的家居生活消费方案。在打造“大家纺大家居”的服务理念中,众多企业更加注重整体效益,并演变出业内渐成共识的“跨界、联盟、产品链延伸”以及“一站式采购、服务”的营销理念。越来越多的家居用品供应商正在将“大家居”的特点融合,通过各自的产品定位、发展方向以及市场走势,整合上下游资源,或是选择本业的延伸产品,或是牵手“情投意合”的商业合作者。
Domestic exhibition industry development so far is no longer simply to provide a trading platform, but to provide the public with a full range of home consumer programs. In creating the service concept of “Home Textiles”, many enterprises pay more attention to the overall benefits and evolve into a one-stop one-stop procurement which has become the consensus in the industry, such as “cross-border, alliance, product chain extension” Service “marketing idea. More and more home furnishing suppliers are integrating the features of ”Home Living“, integrating their upstream and downstream resources through their own product positioning, development direction and market trend, or selecting their own extended products or holding hands ”Consent" Business partners.