降价是争取市场份额最直接最有效的办法。从 2 0 0 0年下半年开始 ,国内市场上几乎所有的“家庭轿车”的售价都一降再降 ,卖 3万元的微型面包车降了 3千 ,原售价 8万元左右的“经济型轿车” ,更是大降 1万多元。不过 ,笔者了解到 ,现在车市中所谓的“降价” ,大部分没有给消费 Price reduction is the most direct and effective way to gain market share. From the second half of 2000, almost all the prices of “home sedans” in the domestic market have dropped and dropped. The minivans that sell 30,000 yuan have fallen by 3,000 yuan, and the original price was about 80,000 yuan.” Economic cars are even more than 10,000 yuan. However, I understand that most of the so-called “price cuts” in the auto market are not given to consumers.