“后电视时代”已经不再是一个纸面上的概念,白酒行业靠电视广告树品牌的时代也正渐行渐远,央视突然限播酒水广告,更使得目前的白酒行业的品牌传播趋势充满变数。趋势之一:互联网将成主战场随着网络技术的日渐成熟,网络正向图文、视频并驾齐驱的趋势迈进,现在网络基本上集合了电视、报纸、杂志等传统媒体的优势,随着“后电视时代”的循序渐进,电视媒体广告价值变得越来越弱化,习惯于依靠电视广告包打天下的白酒行业,选择的电视 “Post-TV era ” is no longer a concept on paper, the liquor industry by TV advertising tree brand era is also gradually drifting away, CCTV sudden limit broadcast wine ads, but also makes the current liquor industry brand communication Trends are full of variables. One of the trends: the Internet will become the main battlefield With the network technology is becoming more mature, the network is moving forward with the trend of graphic, video, and now the network basically combines the advantages of traditional media such as television, newspapers, magazines, TV era "step by step, the TV media advertising value becomes more and more weakened, accustomed to rely on TV advertising package hit the world liquor industry, the choice of television