改革开放三十年来,广播作为党的新闻事业的重要组成部分,在坚持喉舌性质的前提下,以技术为基础,以市场为导向,以制度为依托,不断拓宽着发展空间,积极寻求着资源配置的最优化和效率的最大化。本文试图通过对三十年广播经营的考察,来透视改革过程中,技术、市场与制度力量的相互构成及其走向。 In the thirty years since the reform and opening up, broadcasting, as an important part of the party’s journalistic undertakings, has been expanding its space of development and actively seeking resources under the premise of sticking to the nature of the mouthpiece, based on technology, market orientation and system. Configuration optimization and maximum efficiency. This article attempts to examine the thirty years of radio management to see through the process of reform, technology, market and institutional forces of mutual formation and its trend.