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近年来,中国企业“走出去”的步伐加快,越来越多雄心勃勃的企业开始走出国门寻找机会,试图通过国际化战略提升企业竞争力。面临进入全球市场的激烈竞争,提前做足功课是必不可少的。兵法有云:知己知彼方能百战不殆。幸而一部分企业作为先行者,已经在国际化方面进行了有益的尝试,取得了宝贵的经验。本专题选编了五篇企业“走出去”的成功案例,希望对读者有所启发。
In recent years, the pace of Chinese enterprises to “go global” has been accelerated. More and more ambitious enterprises are beginning to go abroad to seek opportunities in an attempt to enhance their competitiveness through internationalization strategies. Faced with fierce competition into the global market, homework ahead of schedule is essential. Art of War There is a cloud: confidante can only know yourself. Fortunately, some enterprises, as pioneers, have made useful attempts in internationalization and have gained valuable experience. The topic selected five companies “going out ” success stories, I hope readers have some inspiration.