长久以来,一线用户被视为最了解商用车的群体,其“口碑传播”的威力让众企业爱恨交加。一句话,常年跑车的用户,哪有不懂车的?既然懂车,还怕厂家忽悠?可是,用户真如同想像中的那么懂车吗?恐怕并非如此。有两个例子可供参考。其一,日前,笔者从某重卡经销商处听到如下的一句话:“最极端的情况是,就算在用车辆总出一些小问题, For a long time, first-line users are regarded as the best understanding of commercial vehicle groups, its ”word of mouth “ the power to all enterprises love and hate. In short, perennial sports car users, how can we understand the car? Since we know the car, afraid of manufacturers flicker? However, the user is really as good as imagined car? I am afraid not the case. There are two examples for reference. First, a few days ago, I heard from a heavy truck dealer at the following sentence: ”The most extreme situation is that even in the total number of vehicles with some minor problems,