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面对产能过剩、力量分散、创新力不足、市场竞争激烈等问题,在国家现有政策引导下,我国汽车产业跨区域重组已经成为必然趋势。目前我国汽车产业为了做大做强已经启动了跨区域重组,面临的主要难题是利益关系难以平衡、重组动力不足和管理困难重重。广汽长丰跨区域重组是业界一个成功范例,结合其实践经验,我国汽车产业跨区域重组应该考虑多赢思维、市场导向、因地制宜和破合结合等弹性策略。
Faced with such problems as overcapacity, fragmentation of power, lack of innovation and fierce market competition, under the guidance of the state’s existing policies, the cross-regional restructuring of China’s automobile industry has become an inevitable trend. At present, in order to make the auto industry larger and stronger in China, the cross-regional restructuring has already started. The main challenge is that it is difficult to balance the interests, lack of motivation for restructuring and difficulties in management. Guangzhou Automobile Changfeng cross-regional restructuring is a successful example of the industry, combined with its practical experience, cross-regional restructuring of China’s automotive industry should consider win-win thinking, market-oriented, according to local conditions combined with the combination of flexible strategies.