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1984年,洛杉矶奥运会赢利2.5亿美元;1988年,汉城奥运会赢利3亿美元;1992年,巴塞罗那奥运会赢利500万美元;1996年,亚特兰大奥运会赢利1000万美元;2000年,悉尼奥运会收入17.56亿美元……作为世界三大赛事之一的奥运会,奥运会不仅是一项体育盛事,更是一次颇具规模的商业活动,它与世界杯足球赛、F1大赛被誉为世界体育商业顶级殿堂。随着2008年奥运会的日趋临近,奥运经济正成为社会各界关注的话题。在这一串串赢利数字的刺激下,一提到2008北京奥运会,一提到那2800亿元的奥运基础设施投资,一提到那无法估算的奥运需求,每一个中国人似乎总是免不了无尽的期待,总也按捺不住心中的激动……奥运商机正在成为各大商家不谋而合的竞技目标。
In 1984, Los Angeles Olympic Games won 250 million US dollars; In 1988, the Seoul Olympic Games won 300 million US dollars; In 1992, Barcelona Olympic Games profits 5 million US dollars; In 1996, Atlanta Olympic Games profits 10 million US dollars; 2000, Sydney Olympic Games income 1.756 billion US dollars ... As one of the world’s three major events of the Olympic Games, the Olympic Games is not only a sports event, but also a large-scale commercial activity. It matches with the World Cup and F1 competitions as the world’s top sports and business palace. As the 2008 Olympic Games is approaching, the Olympic economy is becoming a topic of concern to all sectors of society. Stimulated by the string of profits, when it comes to the 2008 Beijing Olympic Games, when it comes to the 280 billion yuan of infrastructure investment in the Olympic Games and the unexpected Olympic demand, every Chinese person always seems to be inexorably endless Expectations, the total can not restrain his excitement ...... Olympic business is becoming a major business coincide with the competitive goal.