随着网络时代的爆发,使得智能手机得到大力发展以及使用的普及,APP的开发与运用也日新月异。微信作为一个社交平台成为我国所有智能手机的装机必备软件,以微信平台为依托出现的大量微商也使得微信广告高速发展,且发展成为一个新的广告市场。微信广告作为一种新兴的广告载体,因具备多种优势受到广告投放商的关注和推崇。本文就微信广告的多种优势和特点进行探讨和研究。 With the outbreak of the Internet era, smart phones have been vigorously developed and popularized. The development and application of APP are also changing with each passing day. As a social platform, WeChat has become an indispensable software for installing all smartphones in our country. A large number of micro-businesses based on the WeChat platform have also made WeChat ads rapidly develop and become a new advertising market. As an emerging advertising carrier, WeChat advertising has attracted a great deal of attention from advertisers. This article discusses and studies the many advantages and features of WeChat advertising.