品牌架构是一个品牌发展战略的重要组成部分,对于一个品牌发展壮大非常重要,尤其是采取母子品牌发展模式的品牌,品牌架构清晰体现了母品牌与子品牌、各子品牌之间的关系。本文着重对多彩贵州品牌的架构模式和架构策略进行探讨。 Brand structure is an important part of a brand development strategy. It is very important for a brand to grow and develop. Especially the brand adopting the development mode of mother-child brand, the brand architecture clearly shows the relationship between the parent brand, sub-brands and sub-brands. This article focuses on the colorful Guizhou brand architecture model and architecture strategy to explore.