误区一:快速突破=大量投钱很多中小企业主和经理人,认为大量投钱到市场,肯定能“砸”出市场。突破市场肯定少不了钱,但,大量投钱并不是唯一和最好的解决方法。比如有的企业,快速启动市场时,并不根据自己发展阶段,花大价钱请明星代言,请广告公司包装,招聘一支队伍等等,前期浩 Misunderstanding 1: rapid breakthrough = a lot of money to vote a lot of SME owners and managers, that a large number of investment money to the market, certainly can “smash” out of the market. Breaking the market will surely make the money, but a lot of money is not the only and the best solution. For example, some enterprises, quickly start the market, not according to their own stage of development, spend big money please celebrity endorsements, please advertising company packaging, recruitment of a team, etc., the previous ho