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管理是一个复杂的过程,管理目标的实现,要求有完备的组织基础,也要求采取恰当的措施手段。因此,管理的内容非常广泛。如果按英文字头看,管理的基本要素可归纳为七个“S”。1、策略(stratagem);即为实现管理目标所采取的行动方案和对策。首先,目标是策略的前提,策略必须围绕目标展开,目标只有一个,策略却有多种,必须恰当选择。其次,策略必须高度灵活,随机应变,力求发现机会并避开风险,力求使目标体系协调一致。管理策略的基本内容是经营策略,包括营销策略、产品开发策略、定价策
Management is a complex process. The realization of management goals requires a complete organizational foundation and requires appropriate measures and measures. Therefore, the content of management is very extensive. If viewed in English, the basic elements of management can be summarized as seven “S”. 1. Strategy (stratagem); that is, the action plan and countermeasures taken to achieve management objectives. First of all, the goal is the premise of the strategy. The strategy must be developed around the goal. There is only one goal. There are many strategies and they must be properly selected. Second, the strategy must be highly flexible and adaptable, and strive to find opportunities and avoid risks, and strive to make the target system harmonized. The basic content of management strategy is business strategy, including marketing strategy, product development strategy, pricing strategy