随着全渠道消费的兴起,消费者无需踏进商店便可随时随地进行购物。购物方式以及购物习惯的变化对零售商提出了新的挑战,只有以个性化的互动方式重建购物者和品牌之间的纽带,为顾客提供无缝、一致的购物体验,才能于激烈的市场竞争中赢得先机。全球领先的移动技术厂商摩托罗拉系统认为:最佳购物体验发生在浏览变为购买、顾客变为品牌拥护者而 With the rise of omnichannel consumption, consumers can shop anytime, anywhere, without having to step into the store. Changes in shopping practices and shopping habits pose new challenges for retailers. Only in a personalized and interactive way can rebuild the bond between shoppers and brands to provide customers with a seamless and consistent shopping experience in order to compete in the fierce market Win the first chance. Motorola, the world’s leading mobile technology maker, believes the best shopping experience is when browsing becomes a buy, customers become brand advocates and