随着我国改革开放的政策的深入落实发展,我国的社会主义市场经济呈现越来越繁荣是势态,广告作为市场经济中一个重要不可或缺的部分,承担着非常重要的角色。商家利用广告促销手段立刻有效的刺激消费者进行消费,而消费者可以通过广告有效的了解商品的属性。随着全球化经济发展越来越完备的今天,任何一个国家和地区都需要进行经济方面的对外交流。而英语作为我们国际上的通用的语言,我们需要将英语的特点融入在广告中去,充分利用广告在商业活 With the deepening implementation of the policy of reform and opening up in our country, the socialist market economy in our country is becoming more and more prosperous. Advertisement, as an important and indispensable part of the market economy, plays a very important role. Businesses use advertising promotions immediately and effectively stimulate consumer spending, and consumers can effectively understand the properties of goods through advertising. With the global economic development more and more complete today, any country and region need to carry out economic exchanges with foreign countries. English as a common language in the world, we need to integrate the characteristics of English in advertising, to make full use of advertising in commercial activities