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党中央、国务院历来高度重视品牌建设工作,把加强品牌建设作为经济社会转型发展的重要战略举措。党的十八大提出,要把推动发展的立足点转到提高质量和效益上来,形成以技术、品牌、质量、服务为核心的出口竞争新优势。国家“十二五”规划要求,推动自主品牌建设,提升品牌价值和效益。国务院《质量发展纲要(2011-2020)》明确要求,大力实施品牌发展战略,发挥品牌引领作用,制定并实施培育品牌发展的制度措施。特别是新一届中央政府提出打造
The CPC Central Committee and the State Council have always attached great importance to brand building and regarded strengthening brand building as an important strategic measure for the economic and social transformation. The 18th CPC National Congress proposed that the foothold in promoting development should be shifted to improving quality and efficiency and forming a new export competitive advantage centering on technology, brand, quality and service. National “Twelve-Five ” planning requirements, promote independent brand building, enhance brand value and effectiveness. The State Council’s “Outline of Quality Development (2011-2020)” clearly requires vigorously implementing the strategy of brand development, giving full play to the leading role of the brand, and formulating and implementing the system and measures for cultivating the brand. In particular, the new Central Government proposed to build