我们每天都在接触广告,但要是冷不丁问您什么是广告,还真可能把您难住。关于广告的定义,广告人或研究广告的专家学者会轻而易举地告诉您:“广告是……。”尽管在表述上各不相同,不过,其核心内容无非是:广告是广告主利用媒介在付费的基础上对其产品、劳务等进行宣传推广的信息传播活动。然而普通消费者界定概念可就不那么严密了,对于广告而言,他们更习惯于从作用或功能角度来考虑,因而他们的界定十分宽泛:只要是能起到推销作用的宣 We are exposed to advertising every day, but if you ask yourself what is advertising, it may really be hard for you. Experts and scholars on the definition of advertising, advertisers, or researching ads can easily tell you: “Advertising is ....” Despite the differences in presentation, the core is nothing more than advertising being advertisers using the media to pay Based on the promotion of its products, services and other information dissemination activities. However, the concept of ordinary consumers may not be so tight-defined, for ads, they are more accustomed to consider from the perspective of function or function, so they are very broad definition: as long as the promotion can play a role