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近期,中国乳品行业纷争不断,从“三聚氰胺事件”、“激素门事件”到最近的“恶性营销门”事件,几起事件一次次挑战着广大消费者已经很脆弱的神经。三鹿因“三聚氰胺事件”而出局,圣元因为“激素门事件”名誉受到极大损伤,而有着深远历史渊源的2大乳品行业巨头蒙牛和伊利深陷“恶性营销门”之争。其中最近的“恶性营销门”事件对乳品行业甚至整个“中国制造”的信誉都将产生一定的负面影响。乳品行业的恶性竞争事件对其他行业来说同样具有警示意义,对于工程机械行业,我们更多的应是思考该如何面对越来越激烈的竞争。
Recently, there have been many disputes in the dairy industry in China, ranging from the “melamine incident”, the “hormonal incident” to the recent “vicious marketing door.” Several incidents challenged the vast number of consumers who are already very vulnerable . Sanlu due to “melamine incident ” and out, San Yuan because “hormones door incident ” reputation suffered great damage, and has far-reaching historical origins of the two large dairy industry giant Mengniu and Erie deep “vicious marketing door ”The dispute. The recent “Malignant Marketing Door” event will have a negative impact on the reputation of the dairy industry and even the entire “Made in China”. The vicious competition in the dairy industry is also a warning sign for other industries. For the construction machinery industry, we should think more about how to face more and more intense competition.