本文主要探讨危机传播中组织与新闻媒体之间应该怎样从传统敌对关系,转变到新型合作与相对独立的和谐关系。文章认为双方可以在对公众高度负责的基础上,以真诚的态度,达成“传播是危机的出路”的共识,在行动中互相配合。 This article mainly explores how the organization and the news media in crisis communication should shift from the traditional hostile relations to the harmonious relations between new cooperation and relative independence. The article holds that both sides can reach a consensus on “communication is the way out of crisis” on the basis of being highly responsible to the public and in a sincere attitude and cooperate with each other in their actions.