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随着新媒体的出现,尤以智能手机、电脑、平板等为代表的终端平台的迅速发展,可以为人们随时随地、便捷地提供所需的信息服务,新媒体时代已然为营销环境带来了巨大变革。新媒体环境所带来的一系列环境变化下,市场面临着不小的挑战,但同时,也会迎来崭新的发展机会。在新媒体环境下,企业需要适应时代的发展,实施低成本、高效率的新媒体营销,从而提升企业市场竞争力。然而,时下新媒体营销人才极度匮乏,高职院校作为市场营销人才的重要输出单位,更应紧跟时代步伐,培养出更多符合社会需求的市场营销人才。本文将从新媒体环境下对市场营销人才的需求着手,阐述现代高职院校市场营销人才培养模式现状,提出新媒体环境下高职院校市场营销人才培养模式对策,以期为市场的良性、健康发展有所帮助。
With the advent of new media, the rapid development of terminal platforms, especially smart phones, computers, and tablets, can provide the information services needed for people anytime, anywhere and conveniently. The new media era has brought the marketing environment Huge change. Under a series of environmental changes brought about by the new media environment, the market is facing not small challenges, but at the same time, new opportunities for development will also be ushered in. In the new media environment, enterprises need to adapt to the development of the times and implement low-cost and efficient new media marketing so as to enhance their market competitiveness. However, there is a great shortage of new media marketing professionals nowadays. As an important output unit of marketing professionals, vocational colleges should keep up with the pace of the times and cultivate more marketing talents in line with social needs. This article will start from the demand of marketing talents in the new media environment, elaborate the status quo of marketing personnel training mode in modern vocational colleges, put forward the countermeasures of marketing personnel training mode in higher vocational colleges in new media environment, Development helps.