近年来,传播技术不断革新,传播媒介推陈出新的速度非常迅速,让人眼花缭乱。例如手持阅读器、IPAD、各种智能手机、博客、微博。这些新的传播媒介的出现,使得受众与媒体的关系越来越模糊,也使得广告设计的表现有了很多新的变化。在这样的背景下,作为广告设计专业的老师,在教学的过程中,很多不能紧跟日新月异的社会变化,让学生学到最新的知识。在这个环境下,广告设计也不得不出现新的变化,不再能故步自封的完全沉浸于传统广告设计的 In recent years, with the continuous innovation of communication technologies, the media has been rapidly rejuvenated and dazzling. Such as handheld readers, IPAD, a variety of smart phones, blogs, microblogging. The advent of these new media has made the relationship between the audience and the media more and more obscure and made many new changes in the performance of advertising design. In this context, as a teacher specializing in advertising design, many of the teachers in the teaching process can not keep up with the ever-changing social changes so that students can acquire the latest knowledge. In this environment, advertising design also had to make new changes, no longer able to completely immersed in the traditional advertising design