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近年来,越来越多的广电媒体以“家庭购物”的理念为核心,打造出全新的电视购物平台,如东方购物、快乐购、家有购物、央广购物等。依托于广电媒体的雄厚媒体运营实力和强有力的品质保障,这些“广电派”的电视购物日益成长起来,并且在电子商务领域占据了自己的一片天地。在众多新兴力量之中,全国第一家粤语专业电视购物频道——广州广播电视台购物频道(频道对外呼号为“粤购”)以其鲜明的本土化特色、卓越的运营模式、快速的成长扩张引起了业内广泛的关注。
In recent years, more and more radio and television media center on the concept of “home shopping”, creating a brand new television shopping platform, such as oriental shopping, happy shopping, home shopping, and central shopping. Relying on the abundant media operation strength and strong quality guarantee of the broadcasting media, these “Radio and Television School” TV shopping grow up day by day, and occupy one’s own world in the field of electronic commerce. Among the many emerging forces, the country’s first Cantonese professional television shopping channel - Guangzhou Radio and Television Shopping Channel (channel call number “Guangdong purchase”) with its distinctive localization features, excellent mode of operation, fast Growth and expansion caused widespread concern in the industry.