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根据中央八项规定中关于“节俭办晚会”的要求,城市电视台的综艺节目制作又一次面临着新的挑战,在平台、资源、人才、资金相对薄弱的条件下,如何直面激烈的收视竞争成为了亟需解决的问题。在这样的环境下,城市地方台要想继续大型综艺晚会的创作,必须要立足本土,转型升级,总结出一套适宜本地观众、获得本地最高收视率的有效办法。
According to the requirements of the “Eight Thrifty Evening Party” in the eight provisions of the Central Government, the production of variety shows in urban television stations is once again confronted with new challenges. In the face of the relatively weak platform, resources, talents and funds, how to face fierce ratings Competition has become an issue that needs urgent solution. In such an environment, urban local stations, in order to continue the creation of large-scale variety shows, must base themselves on their own lands and upgrade their economy to come up with a set of effective measures that are suitable for local audiences and obtain top local ratings.