世界各国的大多数产品都规定有品牌。品牌是消费者获得商品信息的一个重要来源,品牌产品能得到消费者的认同,能给消费者质量的保证,并带来相应的心理价值。随着市场经济的不断完善和同一产品多样化品牌的出现,品牌选择已经成为消费者购买决策的主要依据。同时,品牌本身可以增加 Most products in all countries of the world have brands. Brand is an important source of consumers' access to product information. Brand products can be recognized by consumers and can guarantee the quality of consumers and bring corresponding psychological value. With the continuous improvement of market economy and the emergence of diversified brands of the same product, brand selection has become the main basis for consumers' purchasing decisions. At the same time, the brand itself can increase