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实施了荷兰 PRIMA(零售贸易中生态无害分类引进项目)项目,以评价多店零售商影响供应商产品的可能性.研究工作是与3 家这样的零售商合作进行的.本文侧重于 1 家荷兰一流的亲自动手制作(DIY)连锁店Gam m a 公司所取得的令人鼓舞结果.已发现,在 PRIMA 框架内,零售商与目的明确的供应商一道工作的确可以启动与环境有关的改善.
The Netherlands PRIMA (Project for Introducing Ecologically Harmful Categories in Retail Trade) was implemented to assess the potential of multi-store retailers to influence supplier products. The research was done in cooperation with three such retailers. This article focuses on the encouraging results achieved by Gammas, a leading DIY hand-crafted chain in the Netherlands. It has been found that within the PRIMA framework retailers can indeed initiate environmental-related improvements by working with well-targeted suppliers.