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信息技术的迅猛发展给浏览新闻带来了极大便利,网络新闻评论亦易如反掌,但由此带来的网评詈词肆虐值得关注。本研究试图从刻板印象的社会心理学视角,研究消除网评詈词的心理策略。通过采集大量的网评实例,本研究探讨了网评詈词的刻板印象消除机制,结果认为:提供增加宿主困难的外归因能分散宿主的注意,减轻刻板印象,从而减少网评詈词的产生和传播;提供典型人物作为榜样亦可淡化刻板印象,弱化网评詈词;启动积极的身份特征能使宿主刻板印象积极化,网评詈词低频化。未来须注重多学科共同合作和交叉研究方能有效控制和治理网评詈词,改善网络环境,促进社会的和谐发展。
The rapid development of information technology has brought great convenience to browse the news, and the online news commentary is also very easy. However, the net criticism caused by it is deserving attention. This study tries to study the psychological strategies to eliminate the netizens from the social psychology of stereotype. By collecting a large number of examples of network assessment, this study explores the mechanism of eliminating stereotypes of network assessment terms. The results show that providing attributions that increase host difficulty can distract the host, reduce stereotypes, Production and dissemination; providing typical characters as role models can also fade out stereotypes and weaken the network appraisal; start positive identity characteristics can make the host stereotypes positive, network appraisal term low frequency. The future must pay attention to multidisciplinary joint cooperation and cross-research can effectively control and management of network assessment, improve the network environment and promote the harmonious development of society.