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本文从产品设计的基本原则说起,试以层层递进的方式提出本人对于消费、消费欲望以及如何运用设计方法进行疏导的看法。在消费社会中,不管是商品的设计者、制造者和使用者,都陷在对于“物”的占有中,很少从“使用而不占有”的角度来考虑如何通过设计来优化整个产品生态。中国讲究中庸之道,平和的处理生活中的问题,这种智慧正式我们在互联网信息爆炸、消费欲望充斥的阶段,我们可以冷静面对设计、引导消费的解决方案。
Starting from the basic principles of product design, this paper tries to put forward my own views on consumption, consumer desires and how to use design methods to improve the quality of products. In the consumer society, designers, manufacturers and users of goods are all trapped in the possession of “objects” and rarely consider using them from the perspective of “use and not possession.” Optimize the entire product ecosystem. China pay attention to the golden mean and calmly deal with the problems in life. This kind of wisdom formally means that when we are experiencing the explosion of Internet information and consumer desires, we can calmly face the solution of designing and guiding consumption.