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企业危机管理是企业公共关系实践中新出现的一项工作．它着重对企业所面临的危机进行预防和处理，并化危机为机会．危机管理主要包括危机预防和危机处理二方面的工作，本文测重对危机处理进行论述．危机处理是公共关系工作中最富有挑战性的工作，充分反映了一个企业公共关系工作的水平．
4. Corporate crisis management is a new job in the practice of corporate public relations. It focuses on preventing and dealing with the crisis facing the company and turning the crisis into an opportunity. Crisis management mainly includes the work of crisis prevention and crisis management. This paper discusses crisis management. Crisis management is the most challenging job in public relations work. It fully reflects the level of public relations work of a company.