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在3G时代的全业务竞争中,移动互联网是业务突破的主要推动力;集团客户是作为中国移动最重要的收入来源,也是运营商移动互联网突破的必争之地;139.com作为中国移动移动互联网时代的核心应用,理应担当起客户保有重任;本文结合我国移动通信市场的发展趋势和中国移动集团客户的现状,提出通过在集团客户中运用139.com的商务应用和生活应用功能的营销策略
In the 3G era full-service competition, the mobile Internet is the main driving force for business breakthroughs; Group customers as the most important source of revenue for China Mobile, but also operators of mobile Internet breakthroughs contested; 139.com as China Mobile Mobile Internet applications in the core of the era, should assume the responsibility of customer retention; combined with the development trend of China’s mobile communications market and the status quo of China Mobile Group customers, put forward by using 139.com in the group of customers business applications and lifestyle applications marketing strategy