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当全球化趋势日益明显的体现在各个领域时,国内杀毒软件市场也同样面临全球市场一体化的竞争态势。金山、瑞星、江民三分天下的格局尚未稳固,以卡巴斯基为代表地国外杀毒软件就悄悄进入了中国市场,而金山毒霸则大张旗鼓的向海外进行拓展:国内杀毒软件所面临的将不仅仅是国内市场的激烈竞争,全球范围内的攻城掠地之战已经拉开帷幕。国产杀毒软件三分天下格局未稳由国家新闻出版总署委开展的2005至2006年度中国 IT 品牌调查活动日前发布报告显示,国产软件仍是国内杀毒市场主力军,瑞星、金山和江民三大杀毒软件获得70%的市场占有率,国外杀毒软件的竞争优势并不明显。今年,木马间谍类病毒成为杀毒软件重点剿杀的对象,国内产品大多具备了优秀的查杀能力,足够保障用户电脑的平安。并且,本土杀毒软件对病毒疫情的快速反应也是国外杀毒软件厂商所无法比拟的。
When the trend of globalization is increasingly evident in various fields, the domestic anti-virus software market also faces the same trend of global market integration. Jinshan, rising, jiangmin one-third of the world the pattern has not yet stable to kaspersky foreign anti-virus software, for example, quietly entered the chinese market, and drug tyrants bullying to expand overseas: the domestic anti-virus software will face not only Only the fierce competition in the domestic market, the global battle over the aggression has been kicked off. Domestic antivirus software three-thirds of the world unsteady pattern by the State Press and Publication Administration carried out 2005-2006 China IT brand investigation activities recently released report shows that the domestic software is still the main anti-virus market in China, Rising, Jinshan and Jiangmin three Antivirus software access to 70% market share, foreign anti-virus software, the competitive advantage is not obvious. This year, the Trojan spy virus has become the focus of anti-virus software exterminating the object, most of the domestic products have excellent killing ability, enough to protect the safety of the user’s computer. And, native anti-virus software rapid response to the virus outbreak is also unmatched by foreign anti-virus software vendors.